Reverse logistics is about the smooth and efficient movement of
items from customers back to the company, to re-infuse worth into a returned
product. The product may be returned because it doesn't fit the customer's
needs or it has reached the end of its service life. Reverse logistics is
required because of various purposes like re-manufacturing, upgrading,
improving, and reprocessing. It has gained significance in recent times and
more firms are now adopting reverse logistics due to corporate social
responsibility and expectations by the customers. It provides numerous
advantages to companies such as economic benefits and a boost to the social
image of the company. Any logistics company in India now realizes that
effective reverse logistics can provide companies with an upper hand in
competitive markets.
Benefits of
Reverse Logistics
·
Reduce
environmental impact: Reverse logistics provides an excellent way to reuse
usable materials and allows the company to safely dispose their products in the
required manner as per the rules and regulations set by the country.
·
Lower manufacturing
costs: By re-collecting usable material from your products, materials costs
are reduced, thus ensuring sustainability.
·
Safe recall or
replacement of product: There can be instances when companies need to recall
their products that are defective or potentially unsafe products from
consumers. With the help of reverse logistics, collecting recalled products
will be much easier.
Five Ways to
Improve Your Reverse Logistics Process
Returns need to be as easy as
purchasing a product. And while product returns may be part of the cost of
doing business, they don’t have to affect a company’s profitability. Product
returns when done correctly can improve the company’s image and inspire
customer loyalty.
·
Know Why Returns Happen in The First Place
Companies need to determine the cause for a product
return. By identifying the reasons, one can easily detect patterns that might
lead to the adjustment of policies or clarification of product details.
·
Repair, Refurbish, and Resell Damaged Items
For products where faults aren’t particularly severe,
they can be repaired or resold as “refurbished” or “as is” products to recoup
what would otherwise be lost money.
These products can be repackaged and sold for lower prices.
·
Have a Transparent Return Policy
You need to have a transparent return policy that clearly
shows customers how the returns process works, with a step-by-step illustration
or guide that will help them understand the process, minimize delays, and
improve the odds of returned items reaching in good condition. This will
increase customer satisfaction.
·
Invest in Durable Packaging
Ifthe original packaging is used to make returns, then
these materials should be durable enough to handle a two-way trip. Using
durable and easy to open packages can improve reverse logistics while ensuring
less damage to the product.
·
Invest in the Right Technology
Incorporating technology like inventory management
system, transportation management system, and warehouse management system into
the supply chain will make the logistics of the return package even smoother.
Safexpress, a market leader in supply chain and
logistics, has proficiency in implementing green logistics. The company
constantly focuses on ways to eliminate waste and effectively implement reverse
logistics through their various processes and REVLOG system, a platform
designed to automate the process of the return request by dealers or partners.
In Conclusion
Reverse logistics in India plays an important role in the growth of a company, providing
financial, environmental, and community gains. It enables companies to embrace environmental
sustainability and social responsibility.
Source:
https://www.reddit.com/user/safexpress1/comments/n58nov/ways_to_improve_reverse_logistics_in_india/
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